Wednesday, June 22, 2011

The Best Deal in Marketing

In a recent Wall Street Journal blog, Amir Efrati points out that in May 2011 Google attained 1 Billion unique visitors to its various web sites.  1 BILLION IN MAY!

A week or so ago I read a cool article that discussed a theory regarding Facebook’s upward limit.  It explained that it when Facebook is newly released in a country it gains new users quickly, until it has collected HALF of the country’s population, then new accounts slow.  HALF A COUNTRY’S POPULATION!

Last week I posted a link on my Linkedin account that explained Twitter claims 13% of all online Americans. 13%!

Have there ever been such powerful marketing/sales tools available to us entrepreneurs? 
Facebook, Twitter and most Google sites are FREE. 

Do you use these services effectively?  Do you have a Web 2.0 plan and is it part of your marketing strategy?  My vote is that it should be.

As startup entrepreneurs we look for value and bang for the buck.  These services allow us to reach the whole world – Wow, did I just see our audience grow exponentially?!  But what is left is our effort to learn to use these tools to their utmost.  It’s worth it.

With this amazing access to so many potential clients, partners, investors etc., it is quite obvious that we need to stand out from the field.  This forces best practices and social networking innovation.  Get on it.  Deliver your message, be consistent and take advantage of what has never been available before.  The world is closer than ever.

Good luck,
Brian

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