I've been re-reading Eric Ries' amazing book.
It is just as good the second time through - not a skim and jump around read, but good enough as a text to go cover to cover.
What you'll find here is the foundation for building a company. This book wasn't around when I was doing my MBA, and we were given "The New Business Roadtest". I'm sorry for that, because this book belongs in the required reading of any MBA, especially those that focus on entrepreneurship.
This book complements some of my other favorites, The Fifth Discipline and Davenport's Process Innovation.
For companies that strive to build a Learning Organization (and the best ones do), the Build-Measure-Learn feedback loop is integral to driving for success.
